Established in 1994, Del Masto Motors Suzuki had grown to become one of Peterborough’s most trusted and respected new and used vehicle dealerships. Now you can come visit the Del Mastro family for all your recreational vehicle needs – Introducing Del Mastro RV Center! Peterborough’s only source for top-name Keystone RV and Forest River brands, among many other premium brands.
Now entering into its second generation in the business of new and used RVs, RV parts and accessories, the Del Mastros have gained a special insight into their business. Del Mastro Motors was founded by Yvonne Del Mastro and her four sons, Douglas, Michael, Dean, and Jason, in late 1994 but the family already had a deep understanding of automotive sales. Up until his passing, Mrs. Del Mastro’s husband Henry (Hank) Del Mastro was the general manager of another successful car dealership. According to family members Hank Del Mastro had always wanted to start his own auto business. His family made the dream a reality and ever since then, has enjoyed steady growth and success. Here are three lessons the family has learned over the past seventeen years in business.
Becoming a Suzuki dealer is just one direction Del Mastro Motors had taken to grow the business. After studying the nature of auto sales and service in the area, the company took the initiative, offering new services that the Peterborough region – and in some cases, the entire country – desperately needed. The Kawarthas is a low density mix of urban and rural communities prone to heavy snowfall in the winter. The Del Mastros realized that this translated into an unmet demand for a convenient, high quality car wash. Other car washes either didn’t provide the same level of service or were only available in the summer. That’s why the family opened a top quality Auto Spa. Similarly, after recognizing a void in RV parts and accessories, the company expanded to supply those through both its Peterborough sales outlet and by online sales across Canada.
In 2009, Del Mastro Motors prepared for another round of expansion. The company redesigned its website, adding an online database where visitors can view and compare prices on trailers. This matches its other online marketing initiatives, but this hasn’t come at the expense of its traditional sales and marketing efforts. Del Mastro RV Center still has a commitment to top quality customer service. Del Mastro RV Center began by making the right choices for its founding family and the community, and still puts them at the center of its business today.